8/9/2023 0 Comments Jw public talks outlinesWhen we say that attitudes are evaluations, we mean that they involve a preference for or against the attitude object, as commonly expressed in terms such as prefer, like, dislike, hate, and love. The attitude object might be a person, a product, or a social group (Albarracín, Johnson, & Zanna, 2005 Wood, 2000). In this section, we will consider the nature and strength of attitudes and the conditions under which attitudes best predict our behaviors. Outline the factors that affect the strength of the attitude-behavior relationship.Īlthough we might use the term in a different way in our everyday life (e.g., “Hey, he’s really got an attitude!”), social psychologists reserve the term attitude to refer to our relatively enduring evaluation of something, where the something is called the attitude object.Review the variables that determine attitude strength.Define the concept of an attitude and explain why it is of such interest to social psychologists.
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